In the past few years I’ve become more and more a fan of public art installations and outdoor exhibits. I think it’s a fantastic way to share art with everyone, not just those who seek it out.
A couple of years ago neo-expressionist and Stuckist artist Jeffrey Scott Holland had an idea to make the concept even more interesting. Just in time for Easter, he made thousands of tiny pieces of art and hid them in green plastic Easter eggs around the country. It was called Project Egg. Once found, a person could go to his website and register their egg, noting what it contained. Results included “a really tiny comic book”, “scary skeleton head”, and “figurine of what appears to be an alien”.
It sounds like fun, right? Like a scavenger hunt that you didn’t even know you were on? This year, a worldwide installation was planned…and then Holland started thinking about the environment. Imagine, the first time these eggs were put out, 10,000 of them were hidden. Only about 60 were reported as found.
Yesterday, Holland issued a statement regarding the cancellation of this year’s Project Egg, “The majority of the eggs in Project Egg don’t actually get found, and my concern is that the eggs could end up washed into storm drains and ultimately wind up in the ocean. I cannot, in good conscience, be a party to that.”
We’re glad to see that this artist woke up to the impact that he was having on the environment. Just a few years ago, it wasn’t at the top of everyone’s mind as it may be right now. I hope that more artists consider how they are impacting the earth, including the paints and inks that they use, adhesives, and other materials to make their art. Where does it come from? Where will it go?
I’d like to see more “trash art” become popular. Recycling at it’s most imaginative. Holland had already lined up a bunch of green plastic eggs for the ’08 installation. He has vowed to find a way to permanently recycle them, mentioning he might even grind them up and include them in his paintings.