Attention Sundance: "Giving. It's The New Getting"
As Hollywood VIPs flood into the mountains of Park City dressed in snow bunny couture for the Sundance film festival, a new type of celebrity giving is in store – literally. The Giving Suite is a new concept intended to reignite the lost heart and soul of the film industry with a social responsibility edge.
The Giving Suite is a collaboration from RE:VOLVE Apparel Project and leading online philanthropic eco marketplace eConsicous Market. The 1,500 sq foot Giving Suite will transform daily from boutique, to lounge, to press area, to club…and back again – hosting filmmakers, celebrities, acoustic performances, parties, and more. Celebrities and VIP’s can purchase featured products at a discount with all the profits going to one of the causes featured in The Giving Suite including: The Waterkeeper Alliance, Earth Pledge, The Environmental Media Association, Healthy Child/Healthy World, Our Future Now, Room to Read, and The United Nations HCR.
Pop-culture watchers can purchase the products featured during Sundance at givingsuite.com, with 50% of Net Profits going to the their charity of choice featured in The Giving Suite. According to the website:
eConscious Market has carefully selected brands that have proven their commitment to ecological and social responsibility. Each vendor featured in the Giving Suite has filled out an extensive Sustainability Questionnaire that measures each business’ commitment to people, profit and planet.These manufacturers stand out in the field of environmental and social integrity. They incorporated sustainability into their business strategy long before the green bandwagon came to town.
So Ugg boots and bling be damned. Check out the festivities and get your give on!