30 Seconds To Mars, one of the hottest rock bands on the planet, is launching a new environmental campaign to coincide with the release of their new short film/music video, A Beautiful Lie. The shoot marks the first time a rock group has filmed a video less than 200 miles north of the Arctic Circle in Greenland. Here’s what lead vocalist Jared Leto had to say about the experience,
“Shooting in Greenland was a dream come true and one of the most exciting adventures we’ve ever had as a band,” says 30 Seconds to Mars lead vocalist Jared Leto. “Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world.”
30 Seconds hooked up with the NRDC to reduce the impact of their shoot and also purchase offsets for that which could not be avoided. In addition, they partnered with Buzznet to create a ‘call to action’ and give fans the opportunity to upload videos to show the band and the world what they’re doing ot help the environment. They also released a new website for the short film that includes information about current environmental issues, ways for kids to participate in environmental activities, links, tips for conservation and more. Awesome, right?
You can check out the new film below: