by Michael dEstries
Categories: Fashion
Tags: , , , .

newsdress.jpgLast night at the Gotham Hall in Manhattan, a swarm of forward-thinking fashionistas witnessed the latest in sustainable fashion and eco-conscious designs. The event was the annual Earth Pledge FutureFashion show, which “invites top American and European designers to create fashions using natural and sustainable materials.” Designers included Marc Jacobs, Michael Kors, Yves Saint Laurent, Stella McCartney, Versace and Bottega Venetta to name a few. 28 in total hit the catwalk.

Drop any ideas that this was a fringe event — early verdicts from around the fashion globe called the designs presented as gorgeous and ‘to die for’. If there’s one thing eco-friendly collections are proving, it’s that sexy and stunning can come from materials that are also earth-friendly. Said Barneys’ New York fashion director Julie Gilhart,

“It’s just the way it should be. It should be more luxurious. It’s more luxurious to really think about where your fabric comes from, about the impact of it on the environment, and about fair trade and labour issues. All of that is super important!”

And another great quote from Calvin Klein’s Francisco Costa,

“The awareness is always there, but with things like this show, I feel like we’ll be doing that more. The customer has to be educated, especially if it’s global. But I think everybody will catch on – and who doesn’t want to be a part of it? You can make an amazing, beautifully tailored piece that looks super expensive. And it’s great for the textile industry also, because they’re natural fibers so it’s better for the health of the farmers. So it’s just very positive – and it really makes a huge difference!”

Materials on display included hemp, bio-silk, organic cotton, bamboo — and even some corn. Designer Giambattista Valli specifically asked for Ingeo — a company that creates biodegradable synthetic fabric from fermented corn. While we may not see any of these styles on clothing racks anytime soon, we’re positive that a trickle-down effect in the textile industry is coming. Said designer Rogan Gregory, “People understand that this is the way of the future. And why not? That’s my point: Why wouldn’t you do this?”

via Vogue

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Mary Jane

    If designers want to piggyback on to the environmental cause.
    They should commit to stop using fur and the skins of animals.
    There are a few mentioned above who shamelessly profit from the torturing of our planet’s most defenseless creatures.
    As long as we keep treating this environmental issue as a fad, which clearly the fashion industry seems to be doing, the planet will indeed go to hell in a calf skin handbag.

  • Harley

    It figures the first comment would be a PETA member. ><

  • Pingback: Inhabitat » FutureFashion: Earth Pledge Remakes Fashion Week

  • Isabelle

    models, designers, actresses, and actors should start promoting recycled & eco-friendly clothes more often. So many people will be inspired and start listening and caring more.
    if we all work together we can save the environment!

  • Pingback: Green Building & Zero Energy News | FUTUREFASHION: Earth Pledge Remakes Fashion Week

  • Rima

    To Mary Jane- What about the human race? I would take into consideration the benefit of animals maybe after we consider the horrible working conditions that are a part of the textile & apparel industry. With sustainability and ethics, we are not exploiting the environment or manufacturers, and this leaves a safer place for animals. Let’s take one step at a time.

  • Pingback: Nancy O’Dell To Bring Sustainable Fashion To The Red Carpet // Archives // ecorazzi.com :: the latest in green gossip