by MPD
Categories: Animals, Causes, Eats, People
Tags: , , .

I think it’s safe to say that Ecorazzi has been relentless in covering all the chicken drama going on in Britian. In case you haven’t been reading (shame on you), here’s the low down on the down low:

A bunch of celebrity chefs were sick of all the piss poor conditions that most chickens are forced to endure. So, they decided to go VERY public with their concern, asking supermarkets and consumers to raise the bar on poultry standards. Jamie Oliver talked some trash and got in a little trouble with Sainsbury’s, but at the end of the day, the large grocery retailer agreed to adopt higher standards, so it was all kind of worth it. However, every time we’d write a story about the “premium” British chickens (do they have cool accents?), we’d get tons of comments that they were all sold out. Well here’s some good news:

The British supermarket, Tesco, has just doubled their order for premium chickens!!! This will bring the proportion of higher welfare chicken to about 30 percent of total chicken sales-an increase of 70 per cent from this time last year. What’s also great is that the media is acknowledging the fact that the crew of celebrity chefs had everything to do with the rise in awareness. You guys…THIS IS AWESOME!!

Now even though I don’t eat chicken (go vegans) and even though I’ve never been out of the country (go ignorant Americans), I’m basically flapping my wings over the fact that things seem to be getting better. My personal thanks to Jamie Oliver, Gordon Ramsay and Hugh Fearnley-Whittingstall for seriously stepping to the plate and really making a difference. Now British readers, it’s up you! If you’re a meat-eater, visit Tesco this week and let Ecorazzi know if “premium” chickens are back in stock. If not, I’ll just have to finally get a passport and go abroad for some undercover Ecorazzi reporting.

photo credit:

13 Responses to British Supermarket Tesco Doubles Order For Free-Range Chickens

  1. maddison says:

    sorry, i love the site and the article alike, but that “brittan” in the first paragraph is driving me insane.

  2. maddison says:

    it has now been corrected to “britian”

  3. parrish says:

    Maddison-this only further proves that I should spend more time exploring the map…or at least reading one! Thanks for the edit.

  4. Andrea says:

    I wish people on this side of the Atlantic cared as much about stopping the horrific abuse of chickens on factory farms as well. Once we have a bird flu outbreak is probably when we’ll finally start taking notice.

  5. oakling says:

    That’s some tasty reporting. When you go across that pond you’ll have to report on how much easier it is to find vegan options there, too! I’ve heard that everything is labeled if it’s suitable for vegetarians vs. vegans, even the cheese.

  6. Incredible. This is a good news anyway!

    Roxana @

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  11. Aimee says:

    I think that the picture you have used is very horrible, how do you think the poor baby feels? Next time show a nice picture of a PROPER chicken and don’t involve the faces of babies or children. Thank you and good bye.

  12. Aimee says:

    The comment I left before IS correct for all you people at Truro High!

  13. sophie says:

    i think that the picture is quite funny and i dont reli care about wat aimee is saying to be honest the little baby proberly doesnt even know whats happing and to be honest the baby is goin to be famous when its older well sort of but any way i think the picture is funny and i think that it just gives the tip to the artical these things happen all the time.

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