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British Supermarket Tesco Doubles Order For Free-Range Chickens

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I think it’s safe to say that Ecorazzi has been relentless in covering all the chicken drama going on in Britian. In case you haven’t been reading (shame on you), here’s the low down on the down low:

A bunch of celebrity chefs were sick of all the piss poor conditions that most chickens are forced to endure. So, they decided to go VERY public with their concern, asking supermarkets and consumers to raise the bar on poultry standards. Jamie Oliver talked some trash and got in a little trouble with Sainsbury’s, but at the end of the day, the large grocery retailer agreed to adopt higher standards, so it was all kind of worth it. However, every time we’d write a story about the “premium” British chickens (do they have cool accents?), we’d get tons of comments that they were all sold out. Well here’s some good news:

The British supermarket, Tesco, has just doubled their order for premium chickens!!! This will bring the proportion of higher welfare chicken to about 30 percent of total chicken sales-an increase of 70 per cent from this time last year. What’s also great is that the media is acknowledging the fact that the crew of celebrity chefs had everything to do with the rise in awareness. You guys…THIS IS AWESOME!!

Now even though I don’t eat chicken (go vegans) and even though I’ve never been out of the country (go ignorant Americans), I’m basically flapping my wings over the fact that things seem to be getting better. My personal thanks to Jamie Oliver, Gordon Ramsay and Hugh Fearnley-Whittingstall for seriously stepping to the plate and really making a difference. Now British readers, it’s up you! If you’re a meat-eater, visit Tesco this week and let Ecorazzi know if “premium” chickens are back in stock. If not, I’ll just have to finally get a passport and go abroad for some undercover Ecorazzi reporting.

photo credit: famouschicken.com

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The outcry should go further than importation and should be directed at the fact that the animals in question were on their way to slaughter in the first place.

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Bloomberg reports that the introduction of “vegan ranges” is at least partially responsible for improving Tesco’s finances.