Looks like Lance Armstrong is bringing biking back – and not for the hard core gear heads. In an effort to promote the commuter bike lifestyle in his home town of Austin, Armstrong is unveiling plans for a new concept shop that helps bring a viable transportation solution to the explosive growth that the downtown is experiencing.
Mellow Johnny’s, based on the nickname Armstrong earned while wearing the yellow jersey, will serve as a bike shop, commuting center, training facility and cafe. Showers and a locker room will provide commuters a chance to clean up, store their bikes at the shop, and catch a ride on a pedicab or walk the rest of the way to work.
According to Armstrong and business partner Bart Knaggs,
“This city is exploding downtown. Are all these people in high rises going to drive everywhere? We have to promote (bike) commuting., says Armstrong. “There’s a bigger ambition we’re going to go for here. It’s not like there’s not a good bike shop in town. We want to add something to the community that will catalyze interest around riding bikes, about being bike friendly and folding it into life in Austin,” Knaggs said.
With the support of his home town and the optimism of rookie riders citywide, this could be the catalyst to making Austin, Texas a true bike commuter city.