I spied a Ford Focus the other day and was instantly reminded of the God-awful product placement ads we all had to endure through the first season of American Idol. Remember how absolutely cheesy they were? And to think that it would all culminate with the unfortunate From Justin To Kelly film. Eek.
Anyways, this year’s top two finalists for the wildly popular American Idol competition will each receive a Ford Escape Hybrid SUV. While Ford has historically remained low-key with the promotion of their green vehicle (read: one only), they’re ramping up the talk this year. Unfortunately, supplies for the Escape Hybrid remain tight, prompting one commenter on ABG to say “You have a better chance of finding a unicorn in your shower tomorrow than walking onto a Ford lot and finding a Hybrid.” Well said.
While I tend to think of Hybrid SUVs as more an option of necessity only (does one person really need an SUV?), I am happy to see more high-profile events plug the smaller classes of these vehicles. The Escape may be a practical option for many families — something I do not believe the Chevy Yukon Hybrid (hitting the red carpet tonight at the Oscars) qualifies for.