The latest celebrity to join Will Ferrell, Jay Leno, Jeremy Piven and others in test-leasing a BMW Hydrogen 7 vehicle is actor Edward Norton. While famous folk like Brad Pitt, Angelina Jolie, and Cameron Diaz might have these vehicles drop them off at special events, the above select group actually get to use the cars for their everyday activities. It’s all part of BMW’s “Pioneer Program” to put the vehicle in the hands of high-profile individuals and record feedback for future improvements. From the release,
“While the BMW Hydrogen 7 is not for sale, it is considered to be a milestone in bringing forward hydrogen as the sustainable fuel for individual transportation. Running in hydrogen mode, the BMW Hydrogen 7 essentially emits nothing but water vapor, representing a major step in reducing harmful CO2 emissions. It is not a concept car, but a production model vehicle that has successfully completed the entire Product Development Process.”
Norton is a fitting choice to evaluate this clean technology, since he’s also one of the founders of the Solar Neighbors Program; which aims to get photovoltaic panels onto low-income homes in Los Angeles. Most recently, he hooked up with Will Ferrell to donate a solar system to a supportive housing unit for the chronically homeless.
We hope he enjoys his new green wheels!