by MPD
Categories: Animals, Eats
Tags: .

Remember a few months ago when Ellen DeGeneres went kibbles and bits over Iggy?  While I considered her on screen outburst genuine and honest, most people thought it made her look crazier than Aretha Franklin in a double wide fur coat. Well crazy or not, Ellen loves her some pets and has decided to put her money where her mouth is…literally (you’ll get that joke later).

The comedian turned talk show host just recently purchased Halo, a well known natural pet food company, and will be producing her own brand of pet food.

Ellen told Parade magazine that her food is SO natural that even humans can eat it. She said, “Ours is all human grade. It’s all natural. And yes, you can eat it. People love their animals so much so that they put little clothes on them and necklaces and booties and things like that. And if you love your animal, then you should feed them something that’s not dangerous for them. There’s a lot of poisonous stuff that they’re putting in a lot of that food, those by-products.”

When asked what her pet policy would be if she were a politician, Ellen said: “My pet policy would be to love them and give them as much respect as you would give any living thing and treat them kindly. They’re innocent little souls that are filled with unconditional love. And we should give them the same.”

Good questions and good answers, but let’s not forget that ALL animals should be respected…not JUST pets.  If your dog (or you) has a hankering for some meat in a can, trot on over to Halopets.com.

  • Nancy J. Sotzing

    I’ve been checking the pet supply stores and I haven’t been able to find the Halo brand for a cat. HELP!!!!

    • Maggie

      They sell it at Petco…just bought some today.

  • http://curiositykilledthe.com/ Brookie

    Wow, this is a big deal. Halo is damn near perfect food. In fact, I think I’ll go to Whole Foods today and pick some up.
    Nancy, check this link: http://halopets.com/locator.php
    A handful of my local independent pet stores carry it and the natural grocery stores sometimes do too.

  • Michelle

    Bummer. Halo’s food products are not so impressive, and Ellen’s sales pitch is as blatantly vacant as the ingredients label. This is, however, great timing and marketing to a billion dollar industry. Unfortunatley, people still aren’t taking the time to research how misleading pet food labels are, and what their pets actually EAT. The claims on those bags are worded very carefully. Halo even wants us to still believe kibble cleans our pets teeth. ANd that cats can digest and assimilate grains and veggies. Sad Day.

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  • http://vivalagreens.com Christy

    Yeah, is Ellen vegetarian???

  • parrish

    Christy- Ellen is not a vegetarian, but is very careful to eat organic/grass-fed/ more “humanely” treated meat. Listen, I don’t think it’s the best, but if you’re gonna eat met that’s how I want you eating it.

  • http://tinyurl.com/2qc9oo vegetarian

    Ellen DeGeneres is reportedly vegan; I cannot verify that.

    However, as a long-time ethical vegan, I’d be interested in nutritionally-balanced companion animal foods that are vegan AND whose marketing refers to our nonhuman companions in personal terms (she, he) rather than impersonally as it.

    Read my veggie blog:
    http://tinyurl.com/2qc9oo
    http://Maynard.Clark.GooglePages.com

  • parrish

    Ellen is most def NOT vegan…unless it’s a very new thing. In fact, she even has a feature on her website called “What’s For Lunch” where she shows pictures and discusses her meals. She eats all meat, but again, from organic, grass fed and “better” treated cattle. Which if you’re gonna eat meat is the way to do it.

  • maddison

    buy “bau”, it’s organic!!!

  • Cindy

    I think Ellen selling dog food is ridiculous. She says in her advertisment at the pet store-”I wish I were a dog.” ya that is so dumb considering what she did to Iggy and the shelter where she got him from. She has a lot of nerve. She broke the rules and that is that she doesn’t deserve special treatment. The women who took Iggy back did not deserve to be ridiculed and threatened either by Ellen.

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  • Kim Irvine Ottawa Canada

    Elen, this is a great idea.
    I also love my little dog like a child.

    thanks for caring about pets.

  • http://finebeadsandtreasures.com Margie wells

    I am a senior citizen with very limited funds and would like to try Halo for my Yorkie Sophie. Do any of the pet food stores carry Halo. I am a long way from a whole foods store. Also what is the cost of the food.

    • http://www.ecorazzi.com Jeanne

      Try amazon.com if you can’t find it at petco. If you have amazon prime membership, 2 day shipping is free.

  • Sharon

    Both my dogs love it and neither had a tummy issue switching from Artemis. A rare and wonderful thing.

    Petco carries the food and it’s the same price as average “organic/natural” brands.