by Michael dEstries
Categories: Causes
Tags: , .

michael-bolton-nicolette-sheridan-london_fog.jpg

There are so many creative ways to raise money for a children’s charity, but revealing your bare derrière is probably not one of them. Nevertheless, Michael Bolton and his fiancee Nicollette Sheridan (Desperate Housewives) somehow agreed to the above photo for UK company London Fog. Proceeds from this ad campaign will be donated to The Hole In The Wall Gang founded by Paul Newman. The organization provides children with cancer and other serious illnesses a camping experience and extends year-round support to their families and health care providers.

And yes — this is the oddest ad campaign for a children’s charity we’ve seen yet. Who came up with this? Bobby Trendy?

via pink is the new blog

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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