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Grand Debut for Grand Canyon Flick

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Last night in New York, Riverkeeper Robert Kennedy, Jr. was on hand for the world premiere of Grand Canyon: River at Risk. The brand-new 3-D IMAX film opens in select cities on March 22 (World Water Day) and April 22 (Earth Day). The eye-popping motion picture follows a whitewater journey made in the Canyon by Kennedy and his daughter Kick, as well as National Geographic explorer-in-residence, Wade Davis, and his daughter Tara. Digging deep to bring attention to the plight of the Colorado River and the lakes and estuaries that depend on its life-giving waters, the rolling journey will have you reaching for your rain slicker as the 3-D water effects leap off screen and right into your lap.

Speaking of the importance of this natural wonder, Kennedy said: “Most Americans will never see the Grand Canyon. Most Americans will never see the Mona Lisa. But all of humanity would be diminished if something happened to the Mona Lisa.” The same is true, he said, for the incredible planetary significance of the Grand Canyon.

For more on the River at Risk premiere, and pics from the pre-screening cocktail party, visit here.

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