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Just Add Water Becomes First Film To Receive EMA Green Seal Award

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kennell.jpgLast night in LA, the premiere of the new film Just Add Water went down at the Directors Guild of America. The flick is the first movie to receive the Environmental Media Association’s “Green Seal” award for “greener practices behind the scenes”. Set construction, energy usage, resource conservation, recycling and more are judged according to EMA guidelines. While details are light on how exactly the crew of Just Add Water went about achieving this certification, the EMA website gives a good idea of what it takes.

In attendance were such stars as Ed Begley Jr., Justin Long, David Duchovny, Farrah Fawcett, Daryl Hannah, Gary Ross, and many others. Here’s a bit about the film itself:

Ray Tuckby (Dylan Walsh) is a gentle soul stuck in a dead end job, trying to make ends meet for his family while living in the cheerless, remote desert town of Trona, California. Married to an agoraphobic wife and father to an awkward teenage son, Eddie (Jonah Hill), life has become an endless routine. Adding to his uneasiness is the local teenage drug kingpin’s control over his son and the community. When unforeseen events result in his family’s dissolution, Ray unexpectedly forms a new friendship with an outsider, Merl Striker (Danny DeVito), and his first love, who encourage Ray to hope for a better life, both for himself and for the forgotten community of Trona.

Photo credit: Krista Kennell

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Hampton Creek races to be the first to sell lab meat

I certainly hope that Hampton Creek doesn’t label their petri-dish concoction “just meat,” because there’s nothing just about it.

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Don’t Lower Your Standards

Accepting these attempts make them seem less harmful, but they are deadly.