As a fitting choice for the first of many eco-friendly packaging schemes, Lionsgate Film Studio has announced that season three of the popular television series Weeds will be a green DVD. No, you won’t be able to smoke it when you’re done — which would be true entertainment unto itself — but you can feel good about its impact on the planet. From the release,
“The trays on all environmentally-friendly DVDs from Lionsgate will be made of 100 percent recycled materials (it’ll take about 500,000 used water bottles to make them) and each tray can be recycled. The paper used for the DVD packaging will be made from 100 percent recycled fibers and is recyclable and compostable.”
Now there’s a nice use for water bottles! According to the site, using recycled materials for the trays will consume less than 10% of the energy normally required to manufacture them from start. Making sure all of their bases are covered, the Weeds Season Three Soundtrack will also sport green packaging.
Duuude, that’s awesome.