March 28th 2008
Complex Magazine Bombs With Green Issue Cover Girl
Filed under: magazines — michael @ 2:54 pm
What is going on? Have all the respected, earth-friendly celebrity ladies gone on a hiatus from the magazine world? With Vanity Fair choosing Madonna as their symbol of earth-friendly for their annual “green issue and now Complex mag choosing That 70’s Show star Mila Kunis for theirs, we’re seriously wondering.
At least Complex had the balls up front to say they weren’t going to bother asking Kunis anything remotely related to the environment to start with — you know, cause that would just be silly for a “green” issue. Instead, they asked her the juicy questions like, “What would you do with the power of invisibility?”
Man. What about some sexy Alicia Silverstone or Rachel McAdams? Hell, even Paris Hilton owns a hybrid. Or how about some Orlando Bloom, Adrian Grenier, or Brad Pitt for the ladies? So far, this year’s green issue covers are a bust.
via green daily
And I do think he’s got a valid point
With all due respect, neither alicia nor rachel mcadams (who?) will sell nearly as many issues as Madonna - hands down. If VF has the opportunity to put Madonna on their green issue cover - they would be stupid not to. The more people that buy the magazine — the more opportunities to INFORM people. Anybody familiar with the phrase “sex sells”? Whether you like it or not she’ll sell a lot of mags, generate a lot of interest..And besides that - the VF cover looks sort of cool - much better than the uninspired Complex cover..that’s for sure.
In the issue of fairness, I’m going to hold out on being further negative towards the Madonna VF issue until I read the interview. Who knows, she may yet surprise.
The “green is the new black” phase of green marketing has reached its apex and is now waning. What you’re seeing now is MSMags phoning it in for a year and paying lip service to green themes.
Next year less than half of these publications will be featuring a “green issue.” We need to start pivoting to another medium/strategy for mass exposure for environmental concerns.
Right on. What the hell does Mila Kunis have to do with the environment besides going out with drug dealer Macaulay Culkin?