by Michael dEstries
Categories: People
Tags: .

Channel Seven, a popular Australian television network, is under fire for reportedly demanding a cancer charity pay for its production costs in return for covering an upcoming fundraiser. The $130,000 in question would have covered the costs of sending a reporter (and crew) from its Sunrise program to a 21-day celebrity walk in China.

Olivia Newton-John and a host of local and international stars begin a 228km trek over 21 days next Monday to raise funds for the Olivia Newton-John Cancer and Wellness Centre Appeal.

Apparently, Channel Seven agreed to provide the coverage only if the charity could come up with a sponsor to cover their costs. Unfortunately, no sponsor could be found — and the cancer organization was angered saying that it would be inappropriate for a charity to give money to a commercial concern. So, the network pulled out and all hell broke loose.

It’s an interesting debacle. On one hand, this is a 21-day shoot that comes with great expense — on the other, you’re dealing with a major Australian network that probably isn’t hurting on the books. It’s too bad that some kind of compromise (meet you half-way?) couldn’t be reached whereas the charity would receive its publicity and the network would be seen doing a good deed. Now, they just look foolish.

via NineMSN

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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