As part of Walmart’s “Earth Month” promotion, Universal Music Group is including 20 inserts in new and popular albums that when planted will sprout into wildflowers. This is a hell of a lot cooler than the standard grass seed packaging we’re used to seeing. And as we’ve mentioned before, UMG has been making some welcomed green changes over the past couple years to become more environmentally-friendly. Goodbye jewel cases! From the release,
“All of the albums from Universal Music Enterprises (UMe), the U.S. catalog and special markets entity for UMG, will be offered in the new REPAK(R) CD package, an all paperboard option containing third-partycertified, renewable recycled board and recyclable paper. The REPAK’sdesign features a unique recessed cavity to hold the disc snugly and safelyin place, completely eliminating the need for a plastic hub or tray. It is part of the greenchoice(TM) Environmental Solutions program from Shorewood Packaging, a business of International Paper. For the previously released compilation albums, the new packaging will replace the jewel box version of each title. Those albums (see list below) will also include the wildflower insert offering three free digital downloads from a select number of UMe catalog tracks.”
Popular artists that included in the new green makeover include Sheryl Crow, Mariah Carey, Janet Jackson, and the Counting Crows.
via Green Daily