April 5th 2008
11th Hour DVD Gets Eco Packaging, Benefits Global Green
Filed under: film-tv, movies — Michael Andre d'Estries @ 10:59 am
Continuing his tight relationship with eco-organization Global Green USA, Leonardo DiCaprio is setting aside a portion of the profits from The 11th Hour DVD for the charity. The packaging — as expected — for the DVD will also be completely biodegradable (no wildflower seeds?) and produced with “100% certified renewable resources”. If you want to be even more eco-friendly, the movie will additionally be available via on-demand cable the same day it’s released to stores.
Contrary to what we may have stated in our April Fool’s post on the 11th DVD, there will be no nude scenes featuring Katie Holmes or a cuddly polar bear side plot. Alas.
BUT, there will “more than 60 minutes of extras exploring action plans for rescuing the planet.” So if you felt a bit bummed out by the end of the movie and were looking for even more reasons to hope, this should get you back on the sunny side.
Click here to pre-order for the sweet price of $5. The DVD releases April 8th.
Stuff global warming in your stocking! Dedicate trees this holiday season through 
[...] The 11th Hour van Leonardo DiCaprio is vanaf 8 april te koop op DVD. De verpakking van de DVD is 100% composteerbaar en men heeft gebruik gemaakt van 100% hernieuwbare grondstoffen. Bron: [...]
[...] It’s one thing to make a movie about the environment, but actor/producer/writer Leonardo DiCaprio has gone a step further with the DVD release of his film The 11th Hour: Continuing his tight relationship with eco-organization Global Green USA, Leonardo DiCaprio is setting aside a portion of the profits from The 11th Hour DVD for the charity. The packaging — as expected — for the DVD will also be completely biodegradable (no wildflower seeds?) and produced with “100% certified renewable resources”. If you want to be even more eco-friendly, the movie will additionally be available via on-demand cable the same day it’s released to stores. [ecorazzi] [...]
[...] and Arnold Schwarzenegger) — will come packaged in a environmentally-friendly manner — most likely similar to how The 11th Hour was released this year. The entire product will also be produced with 100% renewable [...]