by Michael dEstries
Categories: People
Tags: .

cindy crawfordPUR Water Filtration is partnering up with model Cindy Crawford to help promote the use of filtered tap water and reduce consumption of the bottled kind. The campaign, which is launching this May, is called “Thirsty for Change” and will include Crawford designing her own eco-chic reusable water bottle — with all proceeds from the sales going towards Children’s Safe Drinking Water; a program which is dedicated to providing safe drinking water to impoverished children around the world. Said Crawford,

“Like me, many moms today are concerned about the environment. We all want to live a little greener and do our part for the planet and for the health our families. The good news is that even small changes can make a huge impact on the environment. And that’s great news for my family because changes that fit easily into our hectic routine are the ones that are going to stick.

That’s why I would like to share some easy, green tips for other moms out there. They’ve worked in my house. I have learned that getting the whole family involved shows the kids that being eco-friendly can be fun!”

You can check out Cindy’s green tips after the fold. They include composting, buying local, low-flow toilets and ditching plastic bags.

Drink filtered tap water with a reusable water bottle

Over 38 billion plastic water bottles end up in landfills every year. By switching to water filtered by P?R Water Filtration and a reusable bottle, each person can prevent up to 3,200 plastic water bottles from ending up in a landfill every year. P?R is a healthy choice because it is certified to reduce more contaminants from tap water than any other brand on the market. In addition, drinking filtered tap water is about one-tenth the cost of supplying your family with bottled water for an entire year, which could save one person up to $600 annually.

Recycle and create a compost pile

Recycling and composting food diverted 82 million tons of material away from landfills and incinerators in 2006. Turn your kids into recycling and composting experts by putting them in charge of your household’s efforts. It will teach them responsibility as well as sustainability.

Wash clothes with cold water and use concentrated detergent

Thirty-six percent of hot water use in households comes from laundering. By using cold water, you’ll cut back on your energy bill and consumption. Take it one step further by washing your clothes with concentrated detergent and you’ll cut back on plastic container waste as well.

Ditch the plastic bags

Over 100 billion plastic bags are thrown away every year. Next time you head to the grocery store or out on your errands, take canvas bags with you. There are a lot of stylish options out there now so you’ll be very “eco-chic!”

Buy local

Purchase food from local areas and help to cut back on gas emissions created by long transportation routes out-of-area fruits and vegetables must take to get to your local grocery. Your food will be fresher, taste better and the air will be cleaner.

Use an online phone directory

Call up your local phone company and ask to be taken off of their delivery route. Believe it or not, phone books make up almost 10% of waste at dump sites!

Throw an eco-chic party

Don’t throw out those old pants – throw a wardrobe-swapping party instead! At the beginning of every new season, invite your friends over and trade old clothes along with your stories. It’s fun, eco-chic at its best!

Go low-flow

Americans flush 4.8 billion gallons of water down the toilet every day. Take the easy step of filling a container with water and submerging it in your toilet tank. You’ll cut back on your water bill and prevent hundreds of dollars being flushed away along with that extra water!

Unplug your life

Forty percent of all electricity used in homes is for appliances that are turned off but still plugged in. Pull some cords on your way out the door next time and you’ll see a huge savings on that electric bill! Using surge protectors with numerous outlets is a great way to turn them all off at once.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Cool Grocery Bags

    500: Years it takes a plastic bag to decay in landfil.

  • Brainy Blonde

    I don’t support women who A) shop at pet stores like the one in Malibu (yep there’s footage of her in the pet store) and B) models who say they won’t wear fur again.. even signing on it and then doing a fur campaign.

    She is evil. I won’t drink her water.

  • Cindylover1969

    I *do* support women who, like her, seem more interested in people than animals. Plus anyone who pisses off PETA (Naomi Campbell notwithstanding) has my support.

  • Cheryl Janis

    Yes, I know, she’s done fur campaigns, which I totally disagree with. However her tips on saving water and helping the environment are true and helpful. She is still an influential celebrity and has the means to shift in a positive direction. Why not support that? I write an eco-blog at I am immersed in the world of eco-support and seek to highlight those individuals, places, things and governments that are making positive global changes. Cindy Crawford’s shift in thinking only reflects a growing demographic of people out there who are shifting as well. I support that. —Cheryl Janis from

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  • J.H.

    I already do several of these things out of necessity to satisfy my budget. Reuse plastic bottles — Wow, really original idea!! Wear used clothing — Amazing!! Only the rich would think these were “new” ideas. These super-rich celebrities are the biggest wasters on the planet, yet they think they have to tell the rest of us how to live. Clean up your own back yard, Hollywood!!

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  • Ricarte Rivera

    This is great. I switched to only FIJI artesian water when I learned about the amount of poisonous floride found in our drinking water. What’s you next endorsement Cindy? Please endorse Ron Paul 2008, for the future of yours and our children.

  • brainy blonde

    wow cindy lover 69 (quite a name there, i can only imagine….) i didn’t know that because someone wore fur coats that this shows they’re more interested “in people than animals” So does this mean you love all people who kill animals for fur coats (and model them after they said they won’t) Please elaborate. That is if you read this site again. Chances are you’re NOT a regular.

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  • yolanda caldwell/ tulum Island Boutique

    Would love to sell your product in my high end boutique. Can you send me some info or call 949-878-7500

    thank you


  • Scientist guy

    PUR is not even a good filter. If you really learn about what is out there and the requirements for good filtration you will find PUR does not filter the worst contaiminants. Yes it will make water taste better, but it doesn’t filter out chloramines which is the new residual disinfection method cities use. It also doesn’t do VOC’s(volatile organic compunds) and nitrates. All of which is in everyones water supply. Reverse Osmosis is best. Shower filters are important too.

  • Laura

    scientist guy is correct. I am a distributor for some of the major water filtration comapanies and I have done extensive research on water filters.

    Although pur is Nsf certified to reduce “some” contaminants, they fall short in terms of long term performance. These
    “throw away” type faucet mount filters do not last long, and will need to be replaced at least once a year. Not to mention having to change the cartridges about once a month for a family of 4. You are better off to spend your money on a more expensive system (like Multi-Pure). Just remember the old saying “you get what you pay for” . In Terms of water filters, this means alot. Although you will spend more up front, you will save in the long term. MP systems come with a lifetime warranty, and replacement cartridges only need changing once per year. They are nsf certified to reduce more contaminants than any other water filter on the market, And they are the ONLY filter nsf certified for Arsenic removal.

    Aquasana also carries a “good” nsf water filter, which is a bit cheaper, but does not remove as many contaminants, and does not come with a lifetime warranty.

    Make sure to check for the nsf seal when purchasing any water filter. Nsf certification assures the buyer, that the product can meet its claims.

    If you have any questions, you are welcome to e-mail me at

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