Stella McCartney Extends Swank Eco Collection Across The Pond
The UK Elle magazine is beating the drum that McCartney is bringing her exclusive all organic collection to Great Britain sometime in June. From the article,
“It will debut at Harvey Nichols and her flagship store on London’s Bruton Street in June. It’s will be a 20-piece collection made up of loose tunics, slouchy suits, knits and versatile coats – all exuding Stella’s signature, laid-back look, in her favorite color palette of muted tones, taupe, blush pink, grey and stone.
‘Eco-friendly fashion is something I’ve always felt strongly about. You have to create a demand so the client base will grow,’ Stella says. Though she has not compromised on the luxury element of her designs to achieve the eco-collection. “You should treat the design process and luxury quality element of the product in exactly the same way. You shouldn’t have to sacrifice your style.'”
Some great green things worth mentioning: Stella uses wind energy (from the grid) to power her studio and e-commerce site. She also has an option with her online store where you can decide to ship your order carbon neutral. Groovy. Check out more Stella here.