Just in time for Earth Day, Barbie from Mattel is introducing a “BCause Collection” of limited-edition accessories for girls. The tote bags and other items are made from leftover fabric and trimmings from other Barbie® doll fashions and products which would otherwise be discarded. From the release,
“Sold exclusively at Toys“R”Us stores in the Barbie® toy aisle, the Barbie™ BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details. ‘Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,‘ said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. ‘Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.‘”
It’s great to see Mattel using the leftovers from its manufacturing for additional products — but it would be even cooler if the Barbie BCause line actually did anything for the environment besides landfill diversion. How about 10% of all proceeds going to an environmental charity?
Barbie is a chic girl. I think she’s be into it.