by Michael dEstries
Categories: People.

Just in time for Earth Day, Barbie from Mattel is introducing a “BCause Collection” of limited-edition accessories for girls. The tote bags and other items are made from leftover fabric and trimmings from other Barbie® doll fashions and products which would otherwise be discarded. From the release,

“Sold exclusively at ToysRUs stores in the Barbie® toy aisle, the Barbie BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details.Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement, said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric.‘”

It’s great to see Mattel using the leftovers from its manufacturing for additional products — but it would be even cooler if the Barbie BCause line actually did anything for the environment besides landfill diversion. How about 10% of all proceeds going to an environmental charity?

Barbie is a chic girl. I think she’s be into it.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • mindy turner

    Oh yeah Barbie’s really “going green”.

    C’mon let’s start making her out of recycled plastic and then I will give Mattel some credit. Richard Dickson, maybe you should give the MASSES some credit, and stop trying to placate us by offering up some band-aid solution.

    I simply need an answer. My 6 year old loves Barbie, and recently asked me why they aren’t made out of recycled plastic. I have no good answer for her.

    She’s their consumer. Maybe they should listen to what she wants.

    Best,
    Mindy Turner (Nico Turner’s mom).