As part of the kick-off of the second season of “The Green” on Sundance Channel, the network has hooked up with Barneys New York CO-OP and the eco-chic fashion brand Loomstate to launch a first of its kind, national t-shirt recycling program.
Last night at Barneys New York in Beverly Hills, the campaign kicked off in grand fashion with actress Zooey Deschanel performing with her “She & Him” bandmate M.Ward for a rocking crowd that included surfing pro Kelly Slater.
Now it’s your turn. You can drop off old t-shirts at all Barneys locations nationwide. Loomstate will then re-dye, re-style and re-print the used threads to create a limited edition T-shirt collection, which will be sold at Barneys during the next holiday season. Cool, right? Even better — those who donate their old threads will receive a 20% discount on women’s Loomstate for Barneys Green and men’s Loomstate gear from now until the 27th. For those that dig this brand, 20% can mean a whole lotta savings!
So, rummage through your drawers, fish out that Phish shirt from 1997, and head down to Barney’s to do your bit for the planet. According to The Daily Green, proceeds from the program will be donated to the 1% For the Planet initiative, and are reportedly earmarked to benefit Organic Exchange, a group that is working to promote the burgeoning organic cotton industry.