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Disney Launches New Environmental Production Unit

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I know we’ve already said it, but one mo’ time….HAPPY EARTH DAY!!!!!

In the spirit of the green, Disney is planning to launch a new film production unit called Disneynature to produce documentary films about the environment. CEO Robert Iger said Monday that the new unit marks a return to the Disney tradition of making nature films.

Nature films? Disney? Hmm…I mean I guess in Aladdin they traveled by magic carpet instead of using jet fuel, and you could say The Little Mermaid opened up a dialogue about the dangers of overfishing, and I suppose in Beauty and The Beast Disney was trying to make a point by lighting the castle with a singing and dancing candlestick thus using less power. Wow — Disney really IS all about the environment!

The first of seven planned films will be Earth, set for release on April 22, 2009, a year from this very day. The movie focuses on a yearlong journey of three mothers — a polar bear, elephant and humpback whale with their offspring. By the way, the polar bear dances, the elephant tells jokes and the humpback whale has googly eyes and is always finding herself in some kind of silly trouble. OK, only kidding about the dancing, joke telling and silly trouble stuff.

So Yay Disney for joining the eco-party, but I think the Discovery Channel is gonna want to have a talk with you.

Check out the official site here.

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