In an effort to broaden the scope of their green programming, Discovery Channel announced this afternoon that Bob Woodruff from ABC News will anchor a weekly newscast on Planet Green. Slated to premiere in July (the network itself launches in June), “eco-cast” — as it is tentatively called — will be produced by ABC News and draw from its reporting and producing teams worldwide.
According to the release, the show will include in-studio roundtable discussions, feature pieces and debates about eco-issues such as climate impact and environmental policy. Said Woodruff on the opportunity, “I’ve traveled around the world covering a wide range of stories, but the environment is one story that knows no boundaries or limitations in terms of its impact on humanity. It affects us all, and I am deeply committed to shining a light on the challenges facing our planet and its inhabitants, as well as on solutions going forward.”
Woodruff isn’t the only news anchor lending his talents to the new network. Tom Brokaw will also host a number of eco-specials this coming fall. Things are shaping up nicely — but the real question remains: Will anyone tune in?