by Michael dEstries
Categories: People
Tags: .


Here’s what the blurb on the right of the ads says,

“Great for you hair. Great for the planet. With an exclusive blend of exotic ingredients free of sulfates, parabens, and animal testing, David Babaii for WildAid offers a radical innovation in style. And by donating 10% of profits to WildAid, the global wildlife organization, we’re helping you save endangered animals. While looking fabulous doing it.”

For a behind-the-scenes look at the photoshoot featuring Kate Hudson, jump here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
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  • Emmieb

    If I use her product, will may hair be shiny and pretty like hers?

  • Banthe Furtrade

    She’s claiming to be a big animal lover now, but has she renounced fur?? I know she used to wear it.

  • Andrea

    I had heard that she wears fur also, hopefully not any more. It’s good to see this line doesn’t test on animals.

  • Patty

    Please take a list at the ingredients. There is so much hype about Organic and EVERYONE is getting in the bandwagon. Her products contain chemicals. Go to EWG website:

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  • Trish

    Guess what? Ilumina Organics shampoo and conditioner IS free of parabens and estrogenics and laureth sulfate!
    I love Ilumina Organics’ new Spicy Citrus shampoo and conditioner. It smells great and makes my hair feel sooo good. Sounds stupid, but my hair feels like it did when I was in my 20s (I’m 36). I am breastfeeding and am trying to limit the estrogenics in my bloodstream (and in milk for my daughter) and the shampoo and conditioner have none! Also, I am a life-long runner and just had a squamous cell cancer (SCC) removed from my forehead. I take good care of myself but all of the sun damage finally took its toll. Anyway, I was reading about SCC and found a study that showed that mice with sun damage got more skin cancer tumors when lotions with mineral oil or laureth sulfate were applied. Sooo, I thought I am so glad I am not using other shampoos anymore because they all have laureth sulfate in them. Maybe using Ilumina Organics shampoo and conditioner will reduce the chance I will get more skin cancer on my forehead!

  • Steph

    Hey, this may not be a perfect shampoo but I do love that some of the proceeds go to WildAid. Can other companies say they are working towards saving wildlife?

  • Jess

    I can’t stand when people do things b/c they think it’s the in thing to do. If they’re so “ORGANIC”, “GREEN”, “ECO FRIENDLY” why are they still bleaching their hair? I am 31 and have some gray coming in but I won’t dye my hair so that I don’t harm myself or the enviroment. Meanwhile celebrities are putting garbage into their bodies to look younger, dying their hair and all yet they consider themselves “ORGANIC”

  • Peaceful Disorder

    I love using organic shampoo, it doesn’t leave my hair feeling so weighed down.

  • melissa

    omg, just looked up her products n soooooooo disapointed. its full of chemicals. i cant prounounce half, this sucks i was so excited. thought i could trust kate, she seems so cool n educated…and shes a mom!! she probably feeds her kid fast food daily if shes foolish enough to put this crap on her head

  • melissa

    i’ll stick w/ aubrey!

  • organic shampoo

    Organic shampoos are becoming increasingly popular because of their many benefits. First and foremost they eliminate the exposure to the harmful synthetic chemicals and alcohols found in regular shampoos. This means they can be used daily without the fear of side effects. When comparing the ingredient list from a regular shampoo to an organic one, there is a pronounced difference. Organic shampoos contain just a few natural ingredients, while a chemical based shampoo usually has a lengthy list of unpronounceable chemical names.