by Michael dEstries
Categories: Causes
Tags: .

Lindsay Lohan has agreed to become the face of “Visa Swap” — a pop-up shop of sorts happening this summer in London’s Convent Gardens. The whole idea is to get people to bring their old used clothing to the swap in return for Visa points (based on the value of their swag). A few weeks later, people can then return to trade their points in for others’ second-hand items. Any of the clothing that fails to sell will be donated to TRAID, a British organization that raises money to support communities in developing countries by recycling clothing through its network of stores.

For her part, Lohan will be appearing in a series of ads for the campaign dressed in vintage clothing. Supposedly, we’ll see the shots in June — but don’t expect the partying-actress with a personal wardrobe rarely worn twice to suddenly go “green” with fashion. We see a paycheck behind this move rather than anything of real substance.

WWD via Green Dail

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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