May 2nd 2008
Celebrities Design Tees To Benefit Rainforest Foundation
Filed under: campaigns, fashion — michael @ 11:28 am
Wednesday night, fashion designer Carlos Miele launched a series of t-shirts designed by celebrities and fashionistas to directly benefit the Rainforest Foundation. Those lending their personalized touches to the green-themed tees included Scarlett Johansson, Camilla Belle, Michael Roberts, Diana Picasso, and Alice Braga.
100% of the proceeds from the launch party will benefit the conservation organization — which was founded by rocker Sting and his wife Trudi Styler back in 1989. Said Miele of the effort, “I’ve liked the work of the Rainforest Foundation for a long time. I think Sting was a visionary when he came to Brazil and he was really concerned about Amazonia and the rainforest. For me, it’s great to support this foundation.”
You too can support the foundation — with 20% of each purchased tee going towards the Rainforest Foundation. Prepare for some sticker shock, however. I found one store online selling the main shirt for $173.00. Yikes.
via Style
[UPDATE] Apparently, the above website is selling those tees at a ridiculous, illegal price. The real price is $35. You can pick them up at Carlos Miele stores (646.336.6642) or at www.vivre.com
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I think it’s great when celebrities lend a helping hand to publicize environmental issues, but usually the fundraising intent is paired with an awareness factor…so while selling t-shirts for $173 will definitley raise money, a lot fewer people will buy the shirts therefore greatly decreasing the awareness potential. And come on, is 20% all you can give away? T-shirts do not cost that much to manufacture.
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