Radiohead is teaming up with MTV to raise awareness about child slavery and sex trafficking. In their new video, All I Need, we see a split-screen view of the lives of two boys — one in white suburbia and one in an Asian sweatshop. The message: some things cost most more than you realize.
Thom Yorke admits this was a risky move for MTV to make on a purely advertising level. Thom says: “With the (‘All I Need’) video, their lawyers had to beg to make sure there wasn’t a single white trainer with a logo on it because the implication would be a little too close. But the implication is still there.”
Check out the video below.