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Adrian Grenier Has An Alter-Eco

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Adrian Grenier’s new television show for Planet Green finally has an official name.

Called Alter Eco (formerly The Green Life), the show will follow Grenier and his “green entourage” as they help all kinds of folks — from celebrities to average Joes — take small steps to live more earth-friendly lifestyles. According to the release, the “new series shows viewers how easy it is to embrace the green life and reduce their carbon footprint — all with a sense of sustainable style.”

We know for a fact that one of the first places to receive a makeover courtesy of the show is the nightspot formerly known as Tokio Lounge — now being rebranded as ECCO. Expected to open in July, the new club will feature an organic menu, eco-friendly cement (waste materials added to pack cement), an LED lighting system, waterless urinals and air pressure toilets. Power for the club will be supplied by the LA DWP’s Green Power resources. Another nice perk: Those attending the club with their hybrids will receive free valet parking.

Apparently, Adrian and Co. will be there to videotape the entire makeover; which we assume is happening presently. Look for Alter Eco to bow during Planet Green’s official launch on June 4th.

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