May 22nd 2008
Vespa Scooters “Get Smart” With Product Placement
Filed under: contests, film-tv, green and famous, movies, products, transport — parrish @ 1:29 pm
Piaggio Group’s Vespa scooter brand is going product placement crazy as they participate in a cross-promotional arrangement with Subway and the upcoming film Get Smart. In Get Smart Steve Carell hightails it around in a Vespa LX 150 scooter.
Paolo Timoni, president/CEO of New York-based Piaggio Group Americas, says: “The LX 150 is the meat of our product range. It’s perfect for city riding but it can also ride on-highway. In the movie, it is used as an alternative form of transportation–the main actor uses it to go from place A to place B.”
Ok, blah, blah, blah! Enough with the cross-promotional, product range, corporate marketing mumbo jumbo. Here are facts kids: a Vespa is awesome, not because Steve Carell drives it (although Steve IS incredibly cool), or because they’re teaming up with a skeezy sandwich chain that makes mediocre processed food. No, Vespas are cool because they get between 70 and 90 miles per gallon and that makes Mama Earth a whole lot happier.
The scooter company has been wise about marketing the eco-coolness of their product and launched Vespanomics two yeas ago to educate the public on their fuel-efficient and traffic-jam-relieving qualities.
So I say go see Get Smart because Steve Carell’s a genius, and go buy a Vespa because it’s way better than a car, but maybe go somewhere besides Subway for lunch because lets be honest…
If you want to find out how you can win a free Vespa and some other cool products, visit VespaUSA.com
[...] appears in the latest issue of Parade Magazine modeling in front of a very chic Vespa scooter. As we posted earlier, Vespa has a promotional tie-in with the new film and is the transportation of choice for the main [...]