What's Ronald McDonald Brewing? Is Mickey D's Going Green?
I bet you never thought in a trillion, zillion years that McDonalds would EVER be featured on Ecorazzi as anything more than target practice, but the day has come.
As a disclaimer: Of course I can’t stand McDonalds! Of course I think they’re one of the very worst companies on the face of this planet, but when they attempt to do something green I’ll be a good sport and cover it.
In Australia, McDonalds (or McCafe’s as I believe they’re called down under) will now only buy coffee beans deemed environmentally friendly by the non-profit conservation organization, Rainforest Alliance. McDonalds plans to stock all 484 restaurants in Australia with the higher grade brew starting next year.
But don’t think for a second that McDonalds just decided all of a sudden to get big-hearted. According to McDonald’s chief operating officer, Catriona Noble, research showed that people “wanted to make a positive contribution”, and that buying a “sustainable” cup of coffee was one such way. Oh gorgeous Catriona…simply gorgeous!
The good news is that whether they’re doing it for the right reasons or not, McDonalds collects 20 percent of the 1.15 billion dollars Australians spend on coffee in cafes, and this will only naturally put pressure on other companies to get more green.
No word yet on if any of this is going to be fair-trade or shade-grown, but I wouldn’t bet on McDonalds doing anything more than the bare minimum to get “good” press and look like practical green darlings!