by Michael dEstries
Categories: Causes.

iphone2The Apple iPhone is one of the A-list celebrities of the technolust world. What other company continuously receives front-page real estate with sexy product shots after every new announcement? As such, we consider it an influential piece of society — which is why we’re happy to see rumors that Apple will be giving the new 2nd generation iPhone the (RED) treatment. 

The (RED) campaign was co-founded by singer BONO to to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands. A percentage of each product sold goes towards helping women and children affected by HIV/AIDS in Africa. 

Apple has released other iPod incarnations in the past with the (RED) color — so it’s not surprising to think it will happen with iPhone as well. The official announcement will drop Monday, June 9th. For some supposed leaked shots of the new phone, jump here. 

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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