June 11th 2008
Reese Witherspoon Unveils Women’s Empowerment Bracelet
Filed under: campaigns, donations, fashion, products — parrish @ 1:47 pm
As Ecorazzi previously reported, Reese Witherspoon was recently knighted Avon’s “Global Ambassador” to help the cosmetic company promote their work with breast cancer, domestic violence and emergency relief initiatives.
This week Reese made a trip to Japan to celebrate Avon’s partnership with the United Nations Development Fund and to introduce the “Women’s Empowerment Bracelet.” Can we pause for a second? Does anyone else think that the name “Women’s Empowerment Bracelet” sound like a magical piece of jewelry that maybe either lights up or does something real fancy in times of crisis to give women extra super powers — say like while walking through a dark ally or something? No? Well it does to me. Anyway, going on…
Reese got the chance to attend a traditional Japanese Tea Ceremony and meet with a few female breast cancer survivors. She said: “As Avon’s Global Ambassador, I’m honored to have this opportunity to meet with such extraordinary women, and experience a highlight of Japanese culture. While their courage is inspiring, I was saddened to hear that only about 12% of women in Japan receive regular breast cancer screening. The lack of testing equipment and breast cancer experts in Japan means that many women here do not have access to the medical technology and care that is critical to diagnose and fight this deadly disease.” Yowzers! 12 percent? Really?!!
All proceeds from the bracelet sales will be used to create a new Avon Empowerment Fund. The first $500,000 from bracelet sales will be matched by the Avon Foundation for a total donation of $1 million to UNIFEM, the United Nations Development Fund for Women, for projects that will empower women. So run, walk or skip over to shop.avon.com and get yourself one of those fancy schmancy bracelets. Sure, maybe it won’t light up or give you super powers, but it will help fund projects that empower women…and that’s even cooler.
thanks: justjared.com
Sadly, Avon loads many of their products with toxic crap…check it out:
http://www.safecosmetics.org/companies/signers.cfm
According to Safe Cosmetics:
Q: I don’t see Arbonne, Avon, Mary Kay, Melaleuca or other similar companies listed on your website, even though they claim to be “safe,” “natural” or donate money to breast cancer research. What’s the deal?
A: Arbonne, Avon, Mary Kay and Melaleuca are aware of the Compact for Safe Cosmetics but have refused to sign it. If they are truly supporting women’s health, and if they are making “safe” products it shouldn’t be too hard for them to sign the Compact. Nearly 800 companies have signed the Compact, a commitment to manufacture personal care products free of known and suspected toxic chemicals.
And, for more, from Co-op America, read this: http://www.coopamerica.org/programs/rs/profile.cfm?id=189
Tried posting this a moment ago, but don’t think it took.
Sadly, Avon fills its products with toxic materials.
Check it out:
According to safe cosmetics: A question and answer:
Q: I don’t see Arbonne, Avon, Mary Kay, Melaleuca or other similar companies listed on your website, even though they claim to be “safe,” “natural” or donate money to breast cancer research. What’s the deal?
A: Arbonne, Avon, Mary Kay and Melaleuca are aware of the Compact for Safe Cosmetics but have refused to sign it. If they are truly supporting women’s health, and if they are making “safe” products it shouldn’t be too hard for them to sign the Compact. Nearly 800 companies have signed the Compact, a commitment to manufacture personal care products free of known and suspected toxic chemicals.
And…from Co-op America, more info about Avon:
http://www.coopamerica.org/programs/rs/profile.cfm?id=189
By the way, more info on Safe Cosmetics is here: http://www.safecosmetics.org/companies/signers.cfm
[...] this year Ecorazzi reported that Reese helped introduce a “Women’s Empowerment Bracelet” to help raise money for the cause. Witherspoon [...]