Disney Acquires IdealBite For $15 Million
Filed under: web — Michael d'Estries @ 3:03 pm
June 12th 2008
Back in August of last year, Discovery picked up Treehugger.com for between $10-$15 million. Now — with news spreading that “green tips” site IdealBite has been acquired by Disney for $15 million — that deal is starting to look like a bargain.
According to PaidContent, the buyout was completed a few months ago. As the article states, the site was founded in 2005 by Heather Stephenson and Jennifer Boulden, dedicated to “making lives a little greener through simple and practical ‘bite’-size tips”.
We’re happy to see IdealBite get scooped — that’s lots of hard work paid off! Stay tuned to see what, if anything, Disney has in store for the site.
Mission-driven or bottomline-beholden? It’ll be interesting to see what, if any effect the purchase has on idealbite.com.
I really hope it doesn’t have a negative effect. Ideal Bite’s tips are really great, and I’d hate to see them suffer the fate of other grassroots projects that have gone corporate.
Good for them! I really enjoy IdealBite
ugh…i’m happy for the founders making a mint; indeed, hard work has literally paid off. however, i, too, love ideal bite and echo what Waylon and Jennae have said (above).
Wachovia meets Green Op’s, Babcock/Brown on Celsias, Planet Green TV hot for the other GreenTV.
Ideal bite is just a taste.