Back in August of last year, Discovery picked up Treehugger.com for between $10-$15 million. Now — with news spreading that “green tips” site IdealBite has been acquired by Disney for $15 million — that deal is starting to look like a bargain.
According to PaidContent, the buyout was completed a few months ago. As the article states, the site was founded in 2005 by Heather Stephenson and Jennifer Boulden, dedicated to “making lives a little greener through simple and practical ‘bite’-size tips”.
We’re happy to see IdealBite get scooped — that’s lots of hard work paid off! Stay tuned to see what, if anything, Disney has in store for the site.