by Michael dEstries
Categories: Internet.

idealbiteBack in August of last year, Discovery picked up Treehugger.com for between $10-$15 million. Now — with news spreading that “green tips” site IdealBite has been acquired by Disney for $15 million — that deal is starting to look like a bargain. 

According to PaidContent, the buyout was completed a few months ago. As the article states, the site was founded in 2005 by Heather Stephenson and Jennifer Boulden, dedicated to “making lives a little greener through simple and practical ‘bite’-size tips”.

We’re happy to see IdealBite get scooped — that’s lots of hard work paid off! Stay tuned to see what, if anything, Disney has in store for the site. 

 

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.elephantjournal.com Waylon Lewis

    Mission-driven or bottomline-beholden? It’ll be interesting to see what, if any effect the purchase has on idealbite.com.

  • http://www.greenyourdecor.com Jennae @ Green Your Decor

    I really hope it doesn’t have a negative effect. Ideal Bite’s tips are really great, and I’d hate to see them suffer the fate of other grassroots projects that have gone corporate.

  • http://www.KristensRaw.blogspot.com Kristen’s Raw

    Good for them! I really enjoy IdealBite :)

  • shannon

    ugh…i’m happy for the founders making a mint; indeed, hard work has literally paid off. however, i, too, love ideal bite and echo what Waylon and Jennae have said (above).

  • Sunrix

    Wachovia meets Green Op’s, Babcock/Brown on Celsias, Planet Green TV hot for the other GreenTV.
    Ideal bite is just a taste.

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