Since debuting in 1944, Smokey the Bear has been slapping us all across the head in an effort to think about how our careless actions can have devastating consequences for America’s forests. Lately, with all the recent fires we’ve had around the country, we could all use a few more reminders. Thanks to the Ad Council — in partnership with the USDA Forest Service and the National Association of State Foresters — the bear is back. 

And just like everything else these days, Smokey has gotten a CGI upgrade. He also appears to have been working out in-between the last set of PSAs. From the release, 

“Research shows that many Americans believe that lightning starts most wildfires. In fact, more than 88 percent of wildfires nationwide are started by humans and the majority of these fires are accidental. The principle causes are campfires left unattended, trash burning on windy days, careless discarding of smoking materials, BBQ coals and operating equipment without spark arrestors. As such, the number of misinformed is quite alarming and threatens to become a contributing factor that will impact our environment.”

In other words, get your smokey on. Check out the new PSAs and other info here. 

Categories: Causes, Film/TV.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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