June 13th 2008
‘Hulk’ To Be First Movie With EMA Green Seal In Credits
Smashing!
Filed under: film-tv, movies — michael @ 12:35 pm
With Edward Norton working both behind the scenes and in front of the camera for the new Hulk movie, we thought he surely must be doing something to reduce the production’s environmental footprint.
Thankfully, new details are finally emerging to confirm our hopes. ”From the very beginning, Marvel, Universal, Edward Norton and I were all focused on making (’Hulk’) a very green production,” Producer Gale Anne Hurd said. “One of our very first pre-production meetings with department heads was a green meeting.”
To that end, the on-set efforts included a massive reduction in the use of plastic utensils and water bottles. An environmental consultant was even hired to further guide the production. Coupled with greener efforts in set construction, energy usage, resource conservation, recycling and more — The Hulk is the first film to ever feature feature the Environmental Media Association’s Green Seal in the closing credits.
Congrats to to Norton and the producers on their “huge” achievement. We look forward to seeing more green seals up on the big screen.
via Variety
[...] film to feature the Environmental Media Association’s Green Seal in the closing credits, Ecorazzi reports. The film industry is in greening mode - from theaters to DVDs to programming and more [...]
Ed Norton could not have picked a better film for ‘green-ness’ in which to promote more sustainable ways of producing a movie.
I wonder if he had an ulterior motivation for becoming the new Bruce Banner - how could he possibly resist the lure of all that ‘green exposure’?
[...] [via Ecorazzi] [...]
Hulk Mad…but Hulk Green! A job well done by the cast and crew for getting the green seal, and making a much better movie than Ang Lee’s abomination.
To get an entertaining take on this story and lots of other eco-news, check out Daily Greens!
http://video.titantv.com/s/Daily-Greens-83—Hulk-Madbut-Hulk-Green/000105GK.aspx
Enjoy…
Some attention is now being paid to the high power usage of computer data centers for electricity and air conditioning. I wonder if one could estimate the carbon footprint for the fancy CGI animation and digital effects in motion pictures like The Incredible Hulk? Then compare it to conventional filming techniques.
Great question, Bill. I did some research and found that — while not directly addressing the environmental impact of their production — the special-effects team assigned to the hulk did use 20% less energy than other server farms thanks to the DELL solutions and tech in place.
I’d imagine this saved them some $$ — but it’s good to think it was all part o the plan as well.
Source: http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2008/2008_06_13_rr_000?c=us&cs=RC978219&l=en&s=slg
[...] Hulk wins a few brownie points for putting the Environmental Media Association’s Green Seal in its credits, but the fans of his Hulk won’t care. Only Ang Lee’s fans would [...]
[...] reflection of the character’s color or else it’s a double entendre to also symbolize a green production. It was the first film to receive the EMA Green Seal in the credits. The “on-set efforts [...]
[...] Tony Stark aka, Iron Man!) but I just found out about another reason to love the new Hulk movie - it’s GREEN! [...]
[...] of green cause, the Hulk himself is green, and the environmentalism is…never mind. As reported by ecorazzi, “From the very beginning, Marvel, Universal, Edward Norton and I were all focused on making [...]