With the greening success of last summer’s tour, John Mayer is once more turning to environmental non-profit Reverb to help assist his 2008 concert scene in footprint reduction. Mayer came up with the idea of AKOG (Another Kind Of Green) as the official brand for his tours. Basically, he believes that “that small steps toward environmental sustainability can effect widespread change when multiplied by a great number of participants.” We couldn’t agree more.
So, with sponsorship by Blackberry, Reverb will be using B20 biodiesel for all of John’s buses, selling eco-friendly merchandise, initiating waste reduction and recycling backstage, and sourcing sustainable and biodegradable supplies — along with organic food — from local businesses. Additionally, a giant “eco-village” of sorts will be setup outside the concert venues to gather local and national non-profit groups to educate and engage fans on environmental issues.
And it doesn’t stop there: Organic beverage company Honest Tea is hooking up with Mayer to give away a VIP concert experience to some lucky fans. By entering over at their website, you’ll receive two “top-tier” tickets to both the concert and a sound check — as well as car service (within 50 miles) and some other goodies.
Check out Mayer’s greening efforts over at the official Reverb site.