In our popular series “Prius Porn“, we enjoy highlighting the latest celebrities cruising around in the hybrid Toyota Prius. We’ve been pretty set on this car because it’s the main green ride of Hollywood out there.
Much like any porn, however, repeated viewings get old, and we’re happy to see some new stars enter the genre like the Tesla Roadster — and today, the Honda FCX Clarity.
The hydrogen-powered fuel cell car started rolling off the Japanese production line yesterday with its sights square on Souther California for delivery. We’ve often championed Toyota’s incredible branding strategy of getting its Prius into the hands of celebrities first, and it appears that Honda this was not lost on Honda. First customers are actress Jamie Lee Curtis and filmmaker husband Christopher Guest, actress Laura Harris, film producer Ron Yerxa, as well as businessmen Jon Spallino and Jim Salomon. From the article,
“The fuel cell draws on energy synthesized through a chemical reaction between hydrogen gas and oxygen in the air, and a lithium-ion battery pack provides supplemental power. The FCX Clarity has a range of about 270-miles per tank with hydrogen consumption equivalent to 74 miles per gallon, according to the carmaker. The 3,600-pound vehicle can reach speeds up to 100 miles per hour.”
Now, in all honesty, we probably won’t be spying as many Clarity’s as we’d like. First off, Honda only plans to deliver about 200 to US and Japanese customers over the next couple years. Second, the lack of hydrogen stations in California at the moment limits buying power to those only living near Torrance, Santa Monica and Irvine. Third, it costs $600/month — not something outside the range of celebs, but still an issue for the rest of us.
Either way, we’ll be keeping an eye on the streets for some fresh “Clarity Porn”. Welcome to the scene!