Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Brad Pitt Partly Responsible For Vietnam's Hot Scooter Market

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Two years, ago Brad Pitt and Angelina Jolie spent Thanksgiving in Ho Chi Minh City, Vietnam taking in the sights and enjoying some R&R. To get around, Pitt rented a Yamaha Nouvo scooter, with Jolie perched on the back. Of course, the paparazzi snapped away — and suddenly, free advertising for Yamaha turned into major sales. From the article,

“The image of the cool actor driving an automatic scooter changed consumers’ perceptions that previously associated the model with female drivers. Japanese renowned manufacturer Honda forayed into the market soon after, debuting a sporty-looking Air Blade model in April last year that domestic motorbike traders said was a breakthrough in design for automatic scooters. The Honda Air Blade enchanted consumers and the current available supplies of the model have yet to meet overwhelming public demand.”

Yamaha has since answered Honda’s introduction with a revamped Nouvo — but the race is on and other manufacturers like Piaggio and Kymco are adding to the competition. 

Of course, high gas prices are probably a greater catalyst overall — but it’s pretty amazing what some celebrity photos will do for an entire market. 

Like us on Facebook:
0 Comments

Veld donates money to farm animals and also serves them

Lest we be confused that their giant V logo stands for anything other than Veld.

Trading beef for beans is not a solution, veganism is

Please do substitute beef for beans, but also have tofu instead of turkey, carrots instead of chicken, and I think you see where I’m going.

Guys, extortion isn’t an effective form of vegan advocacy

Assuming we can extort people into respecting the lives of others makes no sense.