Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Brad Pitt Partly Responsible For Vietnam's Hot Scooter Market

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Two years, ago Brad Pitt and Angelina Jolie spent Thanksgiving in Ho Chi Minh City, Vietnam taking in the sights and enjoying some R&R. To get around, Pitt rented a Yamaha Nouvo scooter, with Jolie perched on the back. Of course, the paparazzi snapped away — and suddenly, free advertising for Yamaha turned into major sales. From the article,

“The image of the cool actor driving an automatic scooter changed consumers’ perceptions that previously associated the model with female drivers. Japanese renowned manufacturer Honda forayed into the market soon after, debuting a sporty-looking Air Blade model in April last year that domestic motorbike traders said was a breakthrough in design for automatic scooters. The Honda Air Blade enchanted consumers and the current available supplies of the model have yet to meet overwhelming public demand.”

Yamaha has since answered Honda’s introduction with a revamped Nouvo — but the race is on and other manufacturers like Piaggio and Kymco are adding to the competition. 

Of course, high gas prices are probably a greater catalyst overall — but it’s pretty amazing what some celebrity photos will do for an entire market. 

Like us on Facebook:

Vegans who campaign against fur are upset that Aritzia is using fake fur but real down

You know how we won’t shut up about how ineffective single issue campaigns are, including the ones against fur?


LA schools fuck up, reintroduce flavoured milk as a healthy option

Cafeterias have become pilot programs for whether or not strawberry and chocolate milk is the way to make more money on our youth.


Dallas is afraid of a little vegan brisket

Uh oh Dallas, have you been shown that you don’t need animals to make a mean barbecue?