For the past year or so Ecorazzi has kept you abreast on the food reform initiative that’s taking place in the UK. Celebrity chefs Jamie Oliver, Gordon Ramsay and Hugh Fearnley-Whittingstall have all been deeply involved with raising the bar on animal welfare.

A couple months ago Ecorazzi reported news that Jamie Oliver had convinced Tesco (a popular Brittish supermarket) to double their order of premium chickens, bringing the proportion of higher welfare chickens to about 30 percent of total poultry sales-an increase of 70 percent from this time last year. However, Hugh Fearnley-Wittingstall doesn’t think that’s enough and claims that Tesco is serverely lagging in animal welfare issues. Wittingstall is urging Tesco to adopt the RSPCA’s higher standards on chicken or drop its claims that it fulfils the government’s aspirations on animal welfare. And this chef ain’t just whistling dixie!

Wittingstall has received official support from the PIRC, the corporate governance adviser, and will be recommending its members to vote in favor of his special resolution at Tesco’s annual meeting next week. For all you Ecorazzi readers that live abroad, you have the chance to watch Hugh tonight on Channel 4′s River Cottage Spring program as he speaks about the benefit of using free range and organic chickens.

I think it’s safe to say that whatever your dietary choice might be, everyone would agree that no animal deserves to be the subject of cruelty and torture. So if you do choose to eat meat, spend the extra buck or two and purchase the more humanely treated variety — it’s healthier, happier and all around more environmentally sound. Don’t believe me? Just ask Hugh.

via: business.timesonline.co.uk