by Michael dEstries
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I’m psyched to finally be seeing some pictures of Colin Firth’s new green store, ECO, that we’ve been hearing about for so many months. Located in Chiswick, England — the business venture is the result of a partnership between the actor, his Italian film-maker wife, Livia, her brother Nicola Giuggioli (an expert in areas of sustainability), and a financier and entrepreneur named Ivo Coulson

That’s quite a team of people, but so far I’m really enjoying what they’ve put together. As one might expect, it’s not just the products that are green. Almost everything about the building in Chiswick is also drenched in eco-goodness. For instance — the upper-level is a dream for gardeners, featuring a wraparound vertical garden, solar panels, and water pumps. Inside, the building contains limecrete and recycled wood flooring, recycled furnishings (the counter is made of rubber bicycle tires) and a greywater lavatory.

firth store

More information and photos are available on the official site. Who wants to take a trip to Chiswick? 

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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