Comments on: Wall-E’s Green Message May Be Undercut By Its Non-Green Marketing

By: Wall-E Green DVD Packaging Only A Limited Release // Archives // ecorazzi.com :: the latest in green gossip

Fri, 14 Nov 2008 00:23:13 +0000

[...] eco-theme. In fact, as one writer pointed, the best a PR Rep could point out in terms of green was a post-consumer Wall-E branded Kleenex box. Funny enough, Kleenex was then slammed by Greenpeace with a Wall-E spoof over their rainforest [...]

By: Wall-E + Kleenex = Iron-E | wildspirit

Wall-E + Kleenex = Iron-E | wildspirit — Fri, 22 Aug 2008 16:16:46 +0000

[...] I haven’t seen Wall-E yet (Joss tells me it’s very good) but it sounds like a cross between Happy Feet and Silent Running – cute creatures and incredible animation bundled up with an environmental message. Now while the intentions of the film makers may have been to push the notion of a cleaner, greener world, the companies sitting between us and them seem to have other ideas and Wall-E is being used to sell all manner of less-than-green products. [...]

By: Wall-E Gets Flack Over Wasteful Marketing // Archives // ecorazzi.com :: the latest in green gossip

Mon, 28 Jul 2008 14:56:34 +0000

[...] a great job of presenting the subject in a comical yet serious manner, but unfortunately it looks like the film isn’t really practicing what it’s preaching. In fact, Wall-E is getting some pretty harsh criticism for the high environmental cost of the [...]

By: Razzi Snap: Greenpeace Picks Up A Vectrix Electric bike // Archives // ecorazzi.com :: the latest in green gossip

Thu, 26 Jun 2008 20:24:18 +0000

[...] Pixar never intended to make an environmentally-charged film with Wall-E, critics are taking a closer look at their parent company Disney and slamming them for not taking [...]

By: Sunrix

Sunrix — Mon, 23 Jun 2008 18:40:53 +0000

Planet Green TV vs GreenTV.com Wall-E vs common sense.

Our W.I.P.O. research confirms GreenTV.com was the first 24/7 green programming but Discovery’s Planet Green TV claims it was first and the only.

My point: who cares and who really wins here? Trashing the Earth is serious stuff and who knows better than we in the New York “Justice” Department?
Can we all just get along, stop confusing the general public and do our own little part in delivery the going green message?

And yes, I have had a rough day and Green Drinks cannot begin soon enough.

By: Mike R.

Mike R. — Mon, 23 Jun 2008 16:57:22 +0000

While the marketing campaign for this movie may not be eco-friendly like the movie, it may be a good way to engrain the message in kids minds.

Adults will see this movie and remember its message, whereas kids need some sort of reenforcement of the message. And what better reenforcement than to play with and empathize with Wall-E.

This by no means excuses them from not planning a better, more green strategy to brand this film with, but at the same time it does give hope that in some way the message will overcome the media.

By: michael

michael — Mon, 23 Jun 2008 16:57:18 +0000

Well put, Jersey. I do believe, however, that with such environmental “protect the earth” themes played throughout the film, that the marketing itself might have attempted to embrace a more sustainable feel.

I understand that it’s not realistic to expect every aspect to be accountable in terms of impact, but including something — someway even — that kids could do help out in that regard would have been cool.

By: jerseycajun

jerseycajun — Mon, 23 Jun 2008 16:39:04 +0000

I think (not having seen the film yet, of course) that one must distinguish ordinary consumption from overconsumption. One is to buy things out of need for constructive purposes, the other, simply to have things, often in quantity. If this is simply the message of the film, then there need be no contradiction.

Blankets and clothing all serve a useful function. The fact they feature Wall-E means it becomes a decorative choice. The old blankets and clothes, if still in good condition, are often donated to those who need those wares through charities. If the movie has positive repercussions, it might just mean people buy only what they know their kids will play with.

And while toys in and of themselves are not necessity items, they too can be passed on through donations and charities when the child outgrows them. Overconsumption means buying ten of the same toy simply to have them without a child playing with them, or otherwise getting anything out of them.