Alec Baldwin always surprises me with his sheer level of coolness!! He’s an outspoken vegetarian, an environmental activist and now he’s lending his voice to a public service announcement that aims to help reduce homelessness in New York City.

In the PSA released by the Coalition for the Homeless — a charity blasting Bloomberg’s follow-through on a 2004 pledge to slash the number of homeless New Yorkers — Baldwin reminds us that, “over 40,000 New Yorkers will go to sleep homeless tonight.”

While the city Department of Homeless Services vows the homeless population in NYC is shrinking, the coalition disagrees and will televise the PSA on various networks to bring more attention to the problem.

It doesn’t look like the video has been released yet, but to check out more videos produced by the organization, visit coalitionforthehomeless.org.