Ecorazzi

First, let me help you with the name — because when I first saw it, I was a little tongue-tied. Basically, it’s pronounced as ‘invoke’. Better? Cool.

Now, there are t-shirt companies and then there are green t-shirt companies that give 10% of their profits to charities. Such is Nvohk — but the depth of this concept does not just end there. The great thing is, you can help manage the process. For an annual $50 membership fee, you become part of a swarm that helps make decisions like what charities to give to, logo designs, tshirt designs, advertising, etc. It’s like a massive social experiment in developing a brand and building a new company — with a collective force of green good behind the charge. Should the group make some great decisions, 35% of profits will be awarded in the form of “reward points” to buy tees and other products.

Of course, we love the concept because the products being created use ecologically-minded materials and processes. And Nvohk’s got a hip, surf-inspired heart that’s easy to love.

So — jump on over, grab a founder t-shirt, become involved, and do some good. As the site says, “Together we can make a difference.”