First, let me help you with the name — because when I first saw it, I was a little tongue-tied. Basically, it’s pronounced as ‘invoke’. Better? Cool.

Now, there are t-shirt companies and then there are green t-shirt companies that give 10% of their profits to charities. Such is Nvohk — but the depth of this concept does not just end there. The great thing is, you can help manage the process. For an annual $50 membership fee, you become part of a swarm that helps make decisions like what charities to give to, logo designs, tshirt designs, advertising, etc. It’s like a massive social experiment in developing a brand and building a new company — with a collective force of green good behind the charge. Should the group make some great decisions, 35% of profits will be awarded in the form of “reward points” to buy tees and other products.

Of course, we love the concept because the products being created use ecologically-minded materials and processes. And Nvohk’s got a hip, surf-inspired heart that’s easy to love.

So — jump on over, grab a founder t-shirt, become involved, and do some good. As the site says, “Together we can make a difference.”

Categories: Fashion.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →