When I first heard that model Gisele Bündchen was getting behind a campaign to donate money to help protect the Amazon river system, I thought ‘Ok, there’s a nice one-time gesture.’ I’m so happy to be proven wrong.
Turns out, Gisele is more than just giving away a portion of sales from her new line of shoes to the cause — she’s also blogging about it! According to Treehugger, “she and a group of correspondents in Brazil inform about environmental maters and share pictures and videos.” Much like Jessica Biel, Gisele is jumping into the digital realm to educate and inspire people to take action.
Jump on over to her site, and you’ll first be greeted by the model dressed in a skimpy dress and sitting in the trees. Fine by me. You can then choose to read the articles either in Portuguese and English — though it appears not everything translates.
When the site launched, Gisele sent this message out to readers:
“For some time I’ve been trying to find a way to talk about issues that are of interest to me and that I think of interest for you too, such as out planet and what we can do to take care of it. There are many people who are going to join us and post their ideas to this blog and I would like you to participate as well, to hear your ideas and what you think it’s important for us to post on it.”
Groovy, we’ll add her to our sidebar.