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Leonardo DiCaprio To Sell Watches That Benefit The Environment

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During the premiere for his film The 11th Hour, Leonardo DiCaprio wore a $300,000 one-of-a-kind Master Compressor Extreme Lab watch by luxury Swiss watch company Jaeger-LeCoultre. This beautiful timepiece gave rise to a partnership between the actor and the company to come up with a new series of watches that will help benefit environmental initiatives.

Called the “Time To Care” program, two uniquely executed timepieces will go on sale in the fall of 2008 featuring never-before used technology and some hefty price tags. 100% of the sales will go directly to the Leonardo DiCaprio Fund which actively supports environmental organizations and initiatives.

The first watch, valued at $300,000 will be based on the one Leo wore to the 11th Hour premiere and will also come engraved with the actor’s signature. Here are the specs for those that care to know the fine details:

“The watch, crafted in carbon fiber and titanium, features an automatic tourbillon, two time zones, a pointer-type AM/PM indication at 12 o’clock and a patented jumping date display between 15 and 16 linked to local time. This revolutionary concept watch features the first mechanical movement to operate without any lubricant and it is resistant to extreme temperatures of -40 degrees to +60 degrees Celsius.”

And I thought my Rip Curl ATS Tidemaster was cool. The specs on the second watch, valued at $400,000, are even more ridiculously awesome. (It has 371 pieces!)

All in all, not a bad idea to raise some quality cash for some worthy environmental initiatives. Though if you have $400,000 to spend on a watch, I hate you.

“The second unique timepiece for sale will be a one-of-a-kind edition of the Reverso Gyrotourbillon 2. Valued at approximately $400,000, it contains a state-of-the-art, first-ever spherical tourbillon and will be the first watch in the Reverso Gyrotourbillon 2 series to be delivered anywhere in world. A key feature is the cylinder-shaped balance-spring with end curves. This innovation represents a breakthrough in the field of accuracy and paves the way for a level of rotating precision that is unprecedented for a timepiece designed to follow its wearer’s movements. The watch also contains a 50-hour power reserve and is crafted in platinum. The Reverso Gyrotourbillon 2 contains over 371 parts and was specially created to commemorate the 175th anniversary of Jaeger-LeCoultre this year.”

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