by Michael dEstries
Categories: Fashion
Tags: .

During the premiere for his film The 11th Hour, Leonardo DiCaprio wore a $300,000 one-of-a-kind Master Compressor Extreme Lab watch by luxury Swiss watch company Jaeger-LeCoultre. This beautiful timepiece gave rise to a partnership between the actor and the company to come up with a new series of watches that will help benefit environmental initiatives.

Called the “Time To Care” program, two uniquely executed timepieces will go on sale in the fall of 2008 featuring never-before used technology and some hefty price tags. 100% of the sales will go directly to the Leonardo DiCaprio Fund which actively supports environmental organizations and initiatives.

The first watch, valued at $300,000 will be based on the one Leo wore to the 11th Hour premiere and will also come engraved with the actor’s signature. Here are the specs for those that care to know the fine details:

“The watch, crafted in carbon fiber and titanium, features an automatic tourbillon, two time zones, a pointer-type AM/PM indication at 12 o’clock and a patented jumping date display between 15 and 16 linked to local time. This revolutionary concept watch features the first mechanical movement to operate without any lubricant and it is resistant to extreme temperatures of -40 degrees to +60 degrees Celsius.”

And I thought my Rip Curl ATS Tidemaster was cool. The specs on the second watch, valued at $400,000, are even more ridiculously awesome. (It has 371 pieces!)

All in all, not a bad idea to raise some quality cash for some worthy environmental initiatives. Though if you have $400,000 to spend on a watch, I hate you.

“The second unique timepiece for sale will be a one-of-a-kind edition of the Reverso Gyrotourbillon 2. Valued at approximately $400,000, it contains a state-of-the-art, first-ever spherical tourbillon and will be the first watch in the Reverso Gyrotourbillon 2 series to be delivered anywhere in world. A key feature is the cylinder-shaped balance-spring with end curves. This innovation represents a breakthrough in the field of accuracy and paves the way for a level of rotating precision that is unprecedented for a timepiece designed to follow its wearer’s movements. The watch also contains a 50-hour power reserve and is crafted in platinum. The Reverso Gyrotourbillon 2 contains over 371 parts and was specially created to commemorate the 175th anniversary of Jaeger-LeCoultre this year.”

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Kelli

    I’m a big fan of Leo and have been ever since I first noticed him on Growing Pains. I think it’s a great idea that he’s going to sell something to the public and have 100% of the proceeds go toward environmental issues, BUT I have to laugh at the fact that to purchase these watches, one has to pay $300,000 for one or $400,000 for the other. The average person does not have that kind of money laying about, let alone in their bank account. Leo can afford to buy such expensive items and good for him. He has earned the right to do so with all the hard work he has done in perfecting his craft. From my perspective though, I feel that selling items for whatever the reason to the public does not bode very well in relating Leo with his fans (even if that’s not his reason for selling “eco” watches – he is a public figure and because of this, his fans will still judge him accordingly based on relatability). Personally, I find it rather snobby to have such a high price. I realize the watches are made of super high quality materials, but I just feel that a lot of Leo’s fans or people who are like-minded environmentalists or both, would like to have the opportunity to buy items with Leo’s name on it at a price that the general public can afford. I think that these high prices are a slap in the face to the rest of us. I’m all for helping the environment, but $300,000/$400,000 … gimme a break.

    However, that’s just my opinion.

  • http://www.lumag.com Remy Chevalier

    Leo should read: “How The Rich Are Destroying The Earth” by Herve Kempf, out soon on Chelsea Green. Think of what you could do with $300,000!!! Rather than buy a freakin’ watch. That’s what I don’t get about this kid, one minute he does something really cool, and the next, well, he behaves like a spoiled Palm Beach brat… just look at his pick of women! One day, I’d really like to hear what motivated him to get into green works… because he’s still not quite clear in his head, and in his heart, as to what that really means.

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