July 14th 2008
Bollywood Aims To Light 100 Villages With Solar Energy
Filed under: campaigns — michael @ 12:57 pm
With more than 1.6 billion people on planet earth lacking access to electricity, the United Nations is teaming up with Bollywood to help bring those numbers down. In a new campaign called ‘Light A Billion Lives’, the UN’s climate panel is working to raise money that will generate power for 100 villages in Asia and Africa. Naturally, they’ve enlisted the support of some Bollywood celebrities to help raise awareness. From the article,
“Bollywood icon Amitabh Bachchan and several other celebrities from the Indian film industry are involved in the ‘Light A Billion Lives’ campaign, which aims to provide solar lanterns in villages spread across nine countries. Bachchan, along with son Abhishek and daughter-in-law Aishwarya and others like Preity Zinta, will raise money and work for the campaign initiated by The Energy and Resources Institute (TERI) in India during their upcoming concert tour in North America and Europe.”
Back in January, actor Tom Hanks auctioned off some autographed solar-powered radios that were also headed to villages in need. Great to see that this latest campaign will address lighting as well.
via reuters
photo credit: REUTERS/Punit Paranjpe
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