Beyond Zebra Scores With The ESPY Awards
ESPN’s annual celebration of the year’s best moments in sports will get a green boost this year. The network has enlisted the help of Beyond Zebra, Inc., a certified woman-owned ad agency specializing in eco-friendly merchandise and promotional gear, to create an environmental message for the ESPY Awards. BZI has produced 100% EcoSpun (post-consumer recycled soda bottles) lanyards, biodegradable sport bottles, and sustainable bamboo/charcoal apparel for the behind-the-scenes and celebrity crew of the show. Host Justin Timberlake and presenters Lance Armstrong and David Beckham, along with more of the world’s biggest athletes and celebs, will receive the goodies. BZI even provided bicycle shirts for the ESPY bartenders, whose mixing and blending activities will be powered by bicycle. What message that sends about biking under the influence is unclear, but who wouldn’t want to enjoy a freshly-pedaled margarita?
The ESPY Awards take place tonight and will be televised on ESPN and ESPN HD July 20, 2008, at 9 p.m./ET.