Actress Kelly Rutherford and supermodel / eco-cosmetics entrepreneur Josie Maran hosted a launch party for the new online magazine EcoStiletto, which brought over 300 other guests, including Alter Eco’s Adrian Grenier, to West Hollywood’s chic restaurant Murano. The launch party brought the website to life by offering alternatives such organic appetizers created by executive chef Joe Anguiano to flawless manicures provided by Green Bliss Eco-Spa.

There I am on the right with Josie in the middle and EcoStiletto publisher Rachel Sarnoff to the left. It was really nice to see Josie again since Pink Cloud’s Love is in the Air event! She told me that she’s very excited about working on the development of her own television show and rapidly expanding the places where we can find her product line – including my favorite eco-luxury beauty supply shoppe Vert.

Warm hugs and smiles ushered in a good start for the online magazine that is geared towards alternatives in beauty, fashion and the good life. “EcoStiletto isn’t about guilt, it’s about information,” says Sarnoff. will be keeping us one well-heeled step ahead by providing intimate interviews with earth-conscious celebrities (Chloe Sevigny and Mary-Louise Parker included), sustainable fashion & beauty products, information on green events and even some eco-swag freebies.

The site should be a great bookmark for you eco-fashionistas out there…but don’t take my word, take it from Josie: “Eco Stiletto is the best resource for everything that is truly chic and sustainable!”

  • Sandra

    What a wonderful event. Rachel is a sweetheart and is doing a great job at bringing Los Angeles’s eco-community together.

  • marlha sanchez

    This was such a great event. It was nice to meet you. It’s been a long time, but this is motherhood:)
    Thats a great photo too.
    You should come down to the store for some events. We just had Wende Zomnir of Urban Decay come by and give a little talk and make-up tips. It was such an intimate but lovely event. Check out our site.
    Have a great weekend and keep up the good work!