Jessica Alba isn’t alone in her quest for socially-conscious baby gear. Along with Tori Spelling, Halle Berry, Katie Holmes and Jennifer Garner, the actress likes to shop at Sausalito’s Serena & Lily, a revolutionary business that, according to its mission statement, “values healthy communities and the human spirit.”

It does this through supporting organizations that help underprivileged and at-risk women and children, like Baby Buggy, Quilts for Kids, and a Homeless Prenatal Program. They also offer some eco-friendly choices, like low-VOC paint. Now that’s putting dollars to good use.

via the Marin Independent Journal