Positively Green Launches New Magazine, We Gush
Well, at least we’re positive we had fun at the launch of the women-focused green magazine, Positively Green! Almost all of the West Coast Ecorazzi contributors were there to drink up the organic Frey wines and Butte Creek Ale while listening to the always entertaining Ed Begley, Jr. yuck it up!
I have to be honest with you… I’m no marketing or branding “wizard” but when I’m enjoying a nice glass of ale, I’d rather NOT be envisioning someone’s “butte creek”, but that’s just me. OK, on to the goods…
Now, I know exactly what you’re thinking and I AGREE — isn’t another published mag just contributing to the problem instead of solving it? Well, not so fast…. Well, not so fast…. Positively Green is committed to helping fund “the problem.” See, when you pay $14 for your subscription, 2 of those dollars will be donated to the eco-charity of your choice. I don’t know about you, but I feel better already!
The real question people were asking was: what paper is being used for this pub? The lovely Editor in Chief, Kelly Magill, divulged her dilemma: do we use 30% recycled content that is actually MADE in the good ‘ol U-S-of-A…OR do we use 100% recycled paper that gets shipped here from China! Which devil is worse? She settled on the former, but is still looking for the right 100% recycled paper that’s made in the US. So, Kelly is putting out an APB to all Razz readers: If anybody has a beat on 100% recycled paper that’s actually made in the USA, bring it on and contact her!
Rachelle Begley (Ed’s wife), is Positively Green’s first cover model who, in a tongue-firmly-implanted-in-cheek manner, thanked her husband for accelerating her enviro-education! Ed barbed back that they’re the only couple in Hollywood who have a carbon credit pre-nup! Now, I see why these two have their own reality show!!
So, what else does one do when hobnobbing with the Hollywood eco-elites? Hang out with Bill Nye, The Science Guy, of course! While Bill’s clearly jockeying to win the “I’m greener than you are” contest, he said that Ed’s currently in the lead from a business standpoint given his Begley’s Best products; while he (Bill) feels that HE (himself) is in the lead from an engineering standpoint (huh?). Either way, Bill DID ride his bicycle to the event from the ho,t hot Valley, so this Razz writer is giving him double points for the night. And, come on people… how often do you see an eco-nut and a bow tie in the same room, let alone on the same person!
After pouring over my complimentary copy of Positively Green, I can honestly say that the content is smart, the layout is visually stimulating, and it doesn’t talk down to its readers (who are expected to be both green veterans and newbies). Of course, my favorite section is the one called Eco-Gossip provided by your very own Ecorazzi team (is it possible that I’m kissing some serious arse here? You be the judge). All in all, I’m giving it the Tracy Metro seal of approval (for whatever that’s worth).
Tracy Metro (and yes, Metro IS her real name!) is a TV host who was eco-chic before eco and chic were even hyphenated! Wanna learn more about this eco-conut? Grab a fare card and go for a ride at www.tracymetro.com